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The Daily Wire - Thursday 1st December - Duration: 3 minutes, 53 seconds. bootsbarato.top 62 views; 7 months ago. Play next; Play now. Check out ladbrokes YouTube Channel statistics like the number of subscribers, views and much more. The new Ladbrokes ad introducing the betting men: Generous John, Mr. Brightside, Gut Truster, The Professor. They considered that there was a clear disconnect between the "heroic" style of the voice-over and the normal, everyday lifestyle of the men portrayed in the ads and therefore that the former would generally be interpreted by consumers in an ironic light. Contrary to Ladbrokes' view, we considered that the shot did imply sexual attraction towards the man. Useful links Accessibility Privacy policy Cookies policy Twitter policy. Issue The ASA received 98 complaints. Clearcast pointed out that all of the TV ads included a link to the Gambleaware website and stated that betting should be enjoyed responsibly. The TV, Youtube and VOD ads portrayed gambling as one of a range of activities performed by a group of friends. They considered that the ad was nevertheless targeted at an adult audience and said it had been accompanied by other videos that showed humorous "behind the scenes" content, none of which contained links to actual bets, offers or promotions. They considered that it could not be said from the interaction, which was limited to eye contact only and did not include any visible signs of seduction such as winking or blowing kisses, whether there was any sexual attraction towards The Believer on the part of the woman. He likes his odds long and his wins big. They noted that each character's personality was described in the relevant ad before any gambling took place and was unaffected by placing, winning or losing a bet. BBH Partners LLP Complaint Ref: Clearcast pointed out that all of the TV ads casino mond slowenien a link to the Gambleaware website and stated that betting should be enjoyed responsibly. The CAP Code imposed stringent restrictions on the content of gambling ads, in order to mitigate as far as possible any negative impact such an ad might have on a young audience; the ads were considered under those rules at points 1 and 3 above and. JC Decaux said their policy was not to run gambling ads within 50 metres of a school, and Clear Channel said they had placed a voluntary restriction on the Ladbrokes Life campaign to ensure get app android it targeted vehicular traffic, although a limited number of ads had been placed within a reasonable distance of schools. They are the betting men, and this is the Ladbrokes Life". In summary, Ladbrokes believed that most consumers would see the ads, viewed as a whole, as depicting snapshots of the life of a regular group of friends, would recognise the dryly humorous tone and would not interpret them to encourage an irresponsible attitude towards gambling. ladbrokes youtube

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Whilst the characters were shown to enjoy betting together, that act was only one of a number of activities depicted and we did not consider that it was given undue emphasis within the ads or that it alone, rather than the group's social life as a whole, was proposed as a unifying factor bonding the characters together. Clearcast said the characters in the ads were described as a risk taker, a generous person, someone with a positive outlook on life, an analyser of form and an instinctive decision-maker, none of which gambling characteristics were irresponsible. We considered that, in the context of the TV, Youtube and VOD ads, it was sufficiently clear that the personality traits described were gently humorous observations of their general attitudes towards life, and not only betting, and were not direct incitements by Ladbrokes of particular approaches to gambling. A few complainants believed that the ads were likely to appeal to problem gamblers. Those betting boys do have their run-ins with the authorities and this Danish World Cup film for Ladbrokes had to pulled from YouTube when someone spotted it featured the famous Christ the Redeemer statue in Rio kitted in out in what looks like a Danish football shirt. We agreed that, in that context, viewers would not interpret the woman's attraction to The Believer, which took place at a location removed from the betting shop, as a direct consequence of his gambling and therefore that the ads did not link gambling to seduction, sexual success or enhanced attractiveness. The first poster showed an image of "The Believer", accompanied by the text "NO ODDS TOO LONG - NO DREAM TOO GREAT" and the slogan "This is the Ladbrokes Life". We considered that, in the context of the TV, Youtube and VOD ads, it was sufficiently clear that the personality traits described were gently humorous observations of their general attitudes towards life, and not only betting, and were not direct incitements by Ladbrokes of particular approaches to gambling. And then there's The Professor: JC Decaux said their policy was not to run gambling ads within 50 metres of a school, and Clear Channel said they had placed a voluntary restriction on the Ladbrokes Life campaign to ensure that it targeted vehicular traffic, although a limited number of ads had been placed within a reasonable distance of schools. The second TV ad was similar to ad a , but focused on the characters "The Professor" and "Gut Truster". The CAP Code prohibited gambling ads that were directed at those below 18 years of age through the selection of media or the context in which they appeared. We noted the scene in ads a , c , d and m in which a woman was shown to engage in eye contact with the character The Believer, at the point that the voice-over referenced "dreamers", "glory-seekers" and "back-page philosophers".

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