The Daily Wire - Thursday 1st December - Duration: 3 minutes, 53 seconds. bootsbarato.top 62 views; 7 months ago. Play next; Play now. Check out ladbrokes YouTube Channel statistics like the number of subscribers, views and much more. The new Ladbrokes ad introducing the betting men: Generous John, Mr. Brightside, Gut Truster, The Professor.
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Whilst the characters were shown to enjoy betting together, that act was only one of a number of activities depicted and we did not consider that it was given undue emphasis within the ads or that it alone, rather than the group's social life as a whole, was proposed as a unifying factor bonding the characters together. Clearcast said the characters in the ads were described as a risk taker, a generous person, someone with a positive outlook on life, an analyser of form and an instinctive decision-maker, none of which gambling characteristics were irresponsible. We considered that, in the context of the TV, Youtube and VOD ads, it was sufficiently clear that the personality traits described were gently humorous observations of their general attitudes towards life, and not only betting, and were not direct incitements by Ladbrokes of particular approaches to gambling. A few complainants believed that the ads were likely to appeal to problem gamblers. Those betting boys do have their run-ins with the authorities and this Danish World Cup film for Ladbrokes had to pulled from YouTube when someone spotted it featured the famous Christ the Redeemer statue in Rio kitted in out in what looks like a Danish football shirt. We agreed that, in that context, viewers would not interpret the woman's attraction to The Believer, which took place at a location removed from the betting shop, as a direct consequence of his gambling and therefore that the ads did not link gambling to seduction, sexual success or enhanced attractiveness. The first poster showed an image of "The Believer", accompanied by the text "NO ODDS TOO LONG - NO DREAM TOO GREAT" and the slogan "This is the Ladbrokes Life". We considered that, in the context of the TV, Youtube and VOD ads, it was sufficiently clear that the personality traits described were gently humorous observations of their general attitudes towards life, and not only betting, and were not direct incitements by Ladbrokes of particular approaches to gambling. And then there's The Professor: JC Decaux said their policy was not to run gambling ads within 50 metres of a school, and Clear Channel said they had placed a voluntary restriction on the Ladbrokes Life campaign to ensure that it targeted vehicular traffic, although a limited number of ads had been placed within a reasonable distance of schools. The second TV ad was similar to ad a , but focused on the characters "The Professor" and "Gut Truster". The CAP Code prohibited gambling ads that were directed at those below 18 years of age through the selection of media or the context in which they appeared. We noted the scene in ads a , c , d and m in which a woman was shown to engage in eye contact with the character The Believer, at the point that the voice-over referenced "dreamers", "glory-seekers" and "back-page philosophers".